book_cover_buyersguidetoAdWords

Google’s introduction of Enhanced Campaigns represents one of the largest changes to AdWords in recent years. Google has designed these changes with the goal of helping advertisers like you focus on reaching the right audience in the right context.

Successfully migrating to the Enhanced Campaign platform will require careful thoughtful planning and collaboration between you and your agency. Now is the time to make sure you are prepared.

In this eBook you will learn:

  • How to handle the fundamental changes to Adwords.
  • Methods to guide the transition process.
  • Techniques to ensure a successful migration from Legacy to Enhanced Campaigns.

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