---
title: How we helped grow revenue organically
description: Our client, a leading payday lender, partnered with us to build an inbound engine to increase loan applications in a highly competitive digital landscape.
---

[![SEP-b-turquoise-1](https://info.searchenginepeople.com/hs-fs/hubfs/SEP-b-turquoise-1.png?width=294&height=58&name=SEP-b-turquoise-1.png "SEP-b-turquoise-1")](https://www.searchenginepeople.com/)

# How We Helped a Leading Payday Lender Grow Their Revenue Organically

### 53.6%

 in year-to-date organic traffic 

### 405.9%

 in ranking keywords 

### 78%  

in conversion from organic search

![2023-02-13_13-36-14](https://info.searchenginepeople.com/hubfs/2023-02-13_13-36-14.png "2023-02-13_13-36-14")

Service in focus: Search Engine Optimization  
Industry: Financial Services

## Challenge

Our client, a leading payday lender, recognized the value and ROI from organic/inbound sources. They wanted to build an inbound engine to increase loan applications in a highly competitive digital landscape. To do this, however, they needed expertise across a range of skillsets and experience that only comes from implementation and management of multiple projects. They partnered with us to add this expertise to their team. 

![Search results. Challenge illustration.](https://info.searchenginepeople.com/hubfs/Search%20results_Challenge%20img.svg "Search results. Challenge illustration.")

## Solution

At the very get go, we understood that our client was not only in a crowded digital landscape, but also in a heavily regulated one. This meant that helping them achieve their goal would not only require quality, but also volume and pace. 

![Solution illustration.](https://info.searchenginepeople.com/hubfs/Solution%20img.svg "Solution illustration.")

We began by diving into the first phase of approach, tracking and status-quo analysis. The purpose: laying out the roadmap for success. Combining our client’s priority and past customer behaviour patterns with a thorough competitor research, we identified a group of sixty (60) bottom-of-the-funnel keywords that needed to be our focus, now and in the long-run. 

The second phase involved a deep dive into ‘winning content’ that was ranking. This helped us outline a content strategy and development plan that is designed to drive inbound interest.

 

Closely tied to this phase, and runnings simultaneously, is phase three that involved on-page optimization to ensure our client’s customers noticed and engaged with them.

Last but not the least was phase four: building domain authority. While the keywords, on-page elements and ‘winning content is essential, domain authority is crucial to ranking. And, building backlinks is necessary to improving authority. 

By acting on this roadmap with a lens of continuous improvement, we helped our client build a consistent and predictable flow of loan application submissions. 

## Results  

This approach helped our client grow their online market presence significantly. They saw a 405.9% increase in the number of top five ranking keywords in the last year alone, a record high for them. As a result, their organic traffic grew by 53.6% year-to-date and online application submissions increased by 78%.

![Results illustration.](https://info.searchenginepeople.com/hubfs/Results%20img.svg "Results illustration.")

## Ready for Results? 

Keep an eye out for an email from our digital strategist.