
If you understand the fundamentals of how paid search marketing works and how it differs from organic search, you can use both of these aspects of search engine marketing (SEM) to drive traffic,
leads, and ultimately revenue.
leads, and ultimately revenue.
Fill out the form on the right and download our new eBook: "How to Knock Out Your Competition with PPC - Intro Guide" and learn how to use paid search advertising to defeat your competition.
In this eBook you will learn:
- How paid search works and how to optimize it;
- How to create a paid search strategy including keyword strategy, account structure, budget and ad creation;
- How to measure your paid search performance with the right metrics.